Square up. How to optimize your store for SEO?

It takes approx. 6 minutes to read this article

Squarespace is one of the best platforms if you want to start an online shop – it’s easy to use, your visitors will love it, and the platform offers tons of customization options that will impress both you and your customers. 

However, while many people know Squarespace as a blogging platform, it offers powerful e-commerce tools that you can use to run an online shop as well. This guide will give you some actionable tips on how to optimize your store for e-commerce SEO so you can get more traffic and make more sales!

What is Search Engine Optimization?

It is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. To achieve high rankings, websites must offer a strong user experience that includes unique and original content and active social media engagement. By optimizing your store with these elements you will increase your conversion rates and potentially attract more visitors to your site.

Squarespace is a website builder and hosting platform that lets users create professional-looking websites without any coding knowledge. It offers users a wide range of templates and features, making it a popular choice for businesses of all sizes. Plus, its e-commerce features make it a great option for online stores.

Basic know-how

SEO for Squarespace isn’t too complicated, so no excuses! Every website in the modern world, especially those focused on running a business and earning money on it, needs optimization. The competition is fierce, it is growing every day, Google’s algorithms are subject to new updates, and to this must be added the development of technology.

Create a page title

The title of your page is one of the first things that a potential customer will see, so it’s important to make sure it’s catchy and reflective of the content on the page. A good title will also help your page rank higher in search engine results.

  • Keep the title short (around 60 characters).
  • Include keywords that match your products or services.
  • Write enticing headlines to keep readers interested.
  • Stay away from promotional language.

Define products with keywords

This will help potential customers find your products when they search for them online. Ensure that all of the product names, descriptions, and titles are filled with keywords that describe the product well. You can also add a list of keywords on each page to make it easier for Google and other crawlers to crawl the site and index your content, which helps you rank higher in search results pages.

Choose appropriate categories

Squarespace offers a wide range of built-in ecommerce features that make it easy to set up an online store. One important thing to keep in mind when setting up your store is choosing appropriate categories for your products. For example, if you sell vintage clothing and accessories, you may want to include Vintage Clothing and Accessories as separate categories within your store because people looking for these items are likely to use those keywords in their searches.

Write product descriptions

Make sure your descriptions are clear and concise so that shoppers know exactly what they’re getting. Include keywords in the title and throughout the description so Google knows what kind of content you’re creating. Add at least 150 words about each product. Make sure every sentence has a purpose and flow together.  Keep them brief but informative. Every word counts! And finally, don’t forget to include pricing information and any special offers you may have!

Organize your store with tags

This will help potential customers find your products more easily, and it will also help search engines index your site more effectively. You can do this by going into the Tags tab in Settings and creating a new tag. You can also add tags to individual product pages if you want them to appear on just one product page instead of appearing everywhere.

Use images

Images are an important part of any online store, but they can also help you rank higher in search results. Use high-quality images that are relevant to your product and include keywords in the file name and alt text. Make sure your images are compressed so they load quickly, and don’t forget to add image sitemaps to your website to help search engines find all of your images.

Include an “About Us” section with contact details

Every ecommerce store should have an About Us page that tells potential customers who you are, what you do, and why they should buy from you. Be sure to include your contact information so that visitors can easily get in touch with you. Keep your text simple and easy to read. Include a list of the company’s top products or services, a map or directions if the company is brick-and-mortar, and any upcoming events the company will be hosting.

One way to improve your Squarespace store’s SEO is by using internal links. This means linking to other pages on your website from your shop pages. This helps Google understand what your website is about and can also help improve your website’s ranking in search results. Plus, it’s an easy way to keep visitors on your website longer, which is always a good thing!

Be mobile responsive

In today’s world, it’s not enough to have a website that looks good—it also needs to be mobile responsive. More and more people are using their phones and tablets to browse the internet, so if your site isn’t optimized for these devices, you could be missing out on a lot of potential customers. Luckily, Squarespace makes it easy to create a mobile-responsive site. 

Wrapping up

If you’re looking for an e-commerce platform that is both user-friendly and search engine friendly, Squarespace is a great option. By following the tips in this post, you can make sure your store is set up for success from an SEO perspective. Once you’ve done all of this and created a beautiful design that conveys what you’re selling in just one look, you’ll be well on your way to creating an amazing online shop!


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