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Gucci – a family brand and big changes

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It is a story of a brand, but also of a family. Although the script was written by life itself, it would seem that the best Hollywood screenwriter took care of it

Gucci fashion house – a journey to dreams

Guccio Gucci – it was with him that the history of the brand began, whose logo is today one of the most recognizable signs in the world. It is a story about hard work and persistence, thanks to which all dreams can come true

The beginnings of the Gucci family are not spectacular. Thanks to hard work in the mines, a poor young man from Florence managed to raise enough money to travel to London. At the time, England was a much more stable country than the newly unified Italy, so working there seemed like a wonderful prospect. Guccio applied for a job as a porter at London’s exclusive Savoy Hotel, and it was this unassuming position that changed his life once and for all. The son of a Florentine merchant had the opportunity to observe the rich residents of the hotel there every day, whose elegant clothes made a huge impression on him and worked on his imagination. It was London that awakened in the founder of the Italian fashion house Gucci love for chic and style at the highest level

To conquer Rome

The money saved by working in a hotel allowed the boy to return to Florence and think more and more boldly about his own store, which he realized in 1921. It was in his hometown that he married Aida, who bore him five children. This is not insignificant information, because in the future the sons would help Gucci in business. The family opened a Florentine leather goods store inspired by the London style that so fascinated the doyen of the family. The real shot in the arm, however, turned out to be a Roman boutique, which Gucci’s sons encouraged him to open. Soon, stores with the Gucci logo could also be found in Milan and Manhattan, and the distinctive logo with the initials of the late founder became known around the world.

A time of peace, a time of war

In the 1950s, Gucci products were loved by Hollywood’s most famous stars. Frank Sinatra himself had a weakness for moccasins of the Italian brand, and Liz Taylor proudly paraded with a bag decorated with the initials of the founder of the family. Later, things only got better – the Gucci brothers conducted bold marketing activities and developed the brand. As is always the case, eventually something has to break. The 1980s were a time of strife for the Gucci family. Big money brought with it big disagreements. The children and grandchildren of Gucci Gucci fought with each other so fiercely that it even came to hand-to-hand combat! Although in theory the family members fought with each other, in reality they dealt blows to the family business that had been built up over many years. The empire, whose foundations created Guccio Gucci, in the 90s practically turned to dust. But a new owner, Francois Henri-Pinault, came to the rescue and incorporated the Gucci brand into his Hering concern

Since then, the Italian brand has experienced a real boom. With artistic director Tom Ford at the helm, Gucci now offers its customers not only leather goods but also clothing. Sensual, sexy and exclusive designs have won and continue to win over customers. Hollywood’s biggest stars want to wear Gucci on the red carpets again. When Ford left to create under her own name, Gucci was headed by a woman, Frida Giannini. It was she who gave the Italian brand’s designs a touch of gentility, and her proposals were unconventional and romantic

Gucci today

Since 2015, the fashion house has a new creative director. Alessandro Michele has carried out a complete rebranding of the brand, from style to assortment to marketing communications. Since then, Gucci is once again constantly on everyone’s lips and draws attention with bold moves every season. Dreams and jawa mix in the designs, creating unique product lines

Not everyone can afford to shop at the Italian fashion house, but everyone would love to have at least one item from them. Although the luxury sector is wide nowadays and we are faced with a huge variety of options, Gucci undoubtedly still stands out among them. Girls all over the world want to be called #Guccigirl! A movie called The house of Gucci about the turbulent lives of this Italian family is in development, starring Lady Gaga and Adam Driver

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