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What is keyword cannibalization and how does it affect your blog?

Positioning is a multi-step process consisting of improving the position of a selected website in Google search.

Published

1 year ago

May 4, 2022

selectiver

You need about 5 min. to read this post

Positioning is a multi-step process that involves improving the position of a selected website in Google search. Usually positioning is outsourced to an agency, less often to a freelancer, and even more rarely done personally. A fresh website with no history in Google usually lands at the bottom of the list – points out SEO specialist of Phoenix SEO company, reminding at the same time that the main goal of positioning e-commerce is to bring a chosen subpage to the top of the results for a key phrase. This process, despite its many advantages, also has some very significant drawbacks, the biggest of which is a huge number of pitfalls and easy mistakes to make. Some of them, in a mild case, can only slow down the SEO process, and some of them can completely remove a site from the SERP (Search Engine Results Page). Today, we’re going to address the concept of keyword cannibalization by speaking with an expert from Phoenix SEO company and Houston SEO Services company.

What is SEO based on?

Google’s algorithm calculates the position of each page based on data obtained by Google’s indexing robots, which constantly scour the entire Internet for new pages and content updates on existing ones. Google’s bots are fully automated, a Houston SEO services web analyst tells us. They pull information from all sites to improve search results and provide Internet users with exactly what they are looking for (what they type into the search box). The robots deliver this data to Google’s algorithm, which in turn evaluates the relevance of a given page for a selected keyword and performs extremely complex calculations that lead to an evaluation and estimated position for that keyword phrase. Among the basic activities of positioning it is worth mentioning:

SEO audit, which consists of a thorough analysis of the entire website in terms of the scope of further work. Thanks to it, positioners and developers are able to prepare a detailed outline of the campaign and keyword strategy. It is also possible to select an engine corresponding to the type of site, e.g. Etsy SEO, which will be perfect for a site of e-commerce activity. Etsy SEO is recommended by numerous agencies, including guest Houston SEO Services, or Phoenix SEO company, because of its ability to work on it even by an entrepreneur who does not have much experience with SEO. The Etsy SEO platform is extremely affordable, easy to use, and provides a responsive website that works without problems https://www.icea-group.com/etsy-seo/.

On-site actions, which consist in introducing all required changes to the source code of the website. This stage is long and complicated because it involves up to several hundred individual actions, each of which is equally important in terms of results, explains Webmaster Phoenix SEO company.

Off-site activities, i.e. conducted outside the positioned website. They include building the largest possible base of backlinks, thanks to which a given website will achieve good results in Google rankings much faster.

Key importance of keyword strategy

It is important for a given website to accurately answer the question asked by an Internet user typed into the Google search box. Therefore, it is worthwhile to develop keywords as precisely as possible, because the effectiveness of the entire positioning depends on them. Keywords should be:

specific, preferably long-tail,
matched to the selected subpage and describing its actual content,
diverse in relation to the whole website.

Many novice positioners attract customers to the site with inappropriate keywords, which in effect increase the popularity of the site for a few moments, but without any value, notes the Houston SEO Services positioner. Moreover, in the long run, the effects of such actions are usually dramatic. Why? Let’s take a look at a certain keyword phrase:

clothing store

The phrase is very broad, so usually its effectiveness leaves much to be desired, despite huge investments. The phrase is very popular and you have to “fight” for it with much larger corporations that have basically unlimited resources. Your website will be visited by women who are looking for handbags and slim jeans, men who are looking for suits or parents who are looking for clothes for their children. It is worth to specify the phrase and describe the content of a given subpage (not the whole website), e.g:

white long sleeve men’s shirt,
wide silk ties,
children’s clothing for boys,
and many others.

This way, only people interested in the content will get to the selected subpage.

Keyword cannibalization – a mistake you must avoid

You also need to know what keyword cannibalization is and how to avoid it. This mistake consists in duplicating key phrases within a given website and is usually an oversight committed completely unconsciously. It is worth illustrating it with an example. It is troublesome, for example, to use the phrase “Nike men’s shoes 43” within all the shoes of this brand in this size. It is worthwhile to distinguish between different models and use the phrase “Nike men’s shoes 43 red Air Max” and “Nike men’s shoes 43 green Roshe”.

Google’s algorithm can’t properly judge which subpage is more important, so it excludes duplicates from its lists, and you lose traffic that way. Invest resources in the right tools that will save you from making this mistake, which is especially common for sites with a very large number of available goods.

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The Many Benefits of Using a CMS for Your Website

If you’re the webmaster of your company’s website, you’ve probably heard about using a Content Management System (CMS) to create, update, and maintain it.

Published

9 months ago

September 15, 2022

Dominic Lyon

If you’re the webmaster of your company’s website, you’ve probably heard about using a Content Management System (CMS) to create, update, and maintain it. Using a CMS can give you more control over your website and save you time when editing and updating it. But why should you consider using one? Here are some benefits a CMS can offer your website and business overall.

What CMS (Content Management System) is

A content management system (CMS) is a software application or set of related programs used to create and manage digital content. A CMS typically has two components: a content management application (CMA) and a content delivery application (CDA). The CMA, which typically runs on the web server, manages the creation and modification of websites by allowing site administrators to edit HTML, JavaScript, CSS, images, video files, documents etc., through a graphical user interface. The CDA retrieves these files from the web server via HTTP when a visitor’s browser requests.

What types of websites can use content management systems?

If you have a website that needs to be updated regularly with new content, then a content management system (CMS) can be a great option. This is because a CMS makes it easy to manage your website content without needing to know HTML or other coding languages. It also lets you work from anywhere and doesn’t require complicated hosting. A CMS may not work well if your site just has one or two pages and there are no updates planned in the future. However, a CMS could be the perfect solution if you need more complex functionality than WordPress offers. A local SEO audit will help determine which type of CMS best suits your needs.

Advantages of using a content management system over custom website development

If you’re running a website, whether it’s for business or personal use, you’ve probably heard of CMSs. A content management system (CMS) is a platform that allows you to create and manage your website’s content. While you can create a website without using a CMS, there are many advantages to using one. In addition to saving time, you’ll be able to keep the design consistent across pages. You’ll also be able to add new features quickly and easily with a CMS because updates are made through an admin panel rather than by modifying the code in HTML files on your computer. Many people will ask about cost when considering whether they should use a CMS for their site. If you’re already paying for hosting, there’s no additional charge for adding a CMS to your account. It all depends on what you want from your site: if you want full control over every aspect, then building from scratch might be best. However, if all you need is a way to update the look and feel of the site, update contact information and post blog posts, then using a CMS might be right for you.

Examples of popular content management systems

If you’re looking to create a website, you may wonder what content management system (CMS) is best for you. A CMS software application allows you to create, edit, and publish digital content. There are many different types of CMSs available, each with its own set of features and benefits. Here are some of the most popular CMSs:

WordPress – this powerful CMS is perfect for small businesses who want their site to look great.
Drupal – if you need an enterprise-level CMS, Drupal might be just what you need.
Joomla – this open source platform offers everything a small business needs to create an online presence quickly and easily.
Magento- if your company wants an eCommerce site or marketplace, Magento will help them reach their goals fast and efficiently.
Hype – if you are on a budget and don’t have the time to create your website, Hype is worth checking out.

For more information on SEO and CMS, visit https://www.icea-group.nz/.

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ECommerce and SEO: How to Optimize Your Site for Maximum Visibility

Ecommerce sites are serious about one thing: selling goods and services to the people who want them.

Published

9 months ago

September 15, 2022

Dominic Lyon

Ecommerce sites are serious about one thing: selling goods and services to the people who want them. To do that, you need to optimize your eCommerce site for search engines like Google and Bing so that customers can find you when they search for products and services like yours. This guide will walk you through everything you need to know to optimize your eCommerce site from the ground up, including choosing the right keywords, using local optimization to get found on Google Maps, and creating engaging content that brings people back again and again.

1) Keyword Research

Regarding eCommerce, keyword research is one of the most important aspects to focus on. By understanding which keywords your target audience is searching for, you can optimize your site accordingly and ensure that your products are being seen by the people who are most likely to buy them. If you need help with this process, you should contact Woocommerce SEO services which specialize in SEO services for websites.

2) Product Titles

If you want your eCommerce site to be successful, you need to make sure it’s optimized for search engines. That means using the right keywords in your product titles. It also means choosing a title that includes both the brand name and category of your products. That way, customers can find what they’re looking for more easily. Before you publish any content on your site, it’s important to double-check that your product titles are well-optimized. Ensure the page title is clear and concise, so users know exactly what they’ll find when they click through from the SERP. And don’t forget to include relevant keywords in each product description!

3) Meta Descriptions

Meta descriptions are the brief snippets of text that appear below your page’s title in the search engine results pages (SERPs). Although they are not a ranking factor, they are important for click-through rates because they give searchers an idea of your page before they click on it. As a result, you want to ensure that they accurately describe the content of your page. The length of meta descriptions can vary anywhere from 155 characters (Twitter) to 300 characters (Google). Consider this when determining how much information you want users to access when browsing your site.

4) Product Reviews

Reviews are extremely important in eCommerce as they establish the quality of the products being sold. Not only do they provide potential customers with valuable information, but they also help improve your site’s SEO. To optimize reviews successfully, you should consider including multiple product images and a detailed review text that includes pros and cons.

5) Local optimization

Regarding eCommerce, local optimization is key for driving traffic to your site from potential customers in your area. In the past, Google prioritized businesses with a physical address near their searchers over those without an address; however, they’ve recently changed their algorithm to focus on location-based signals like IP addresses and GPS coordinates. That said, optimizing your site with a localized business name, full address including city and state, phone number, and store hours on the homepage will still be an important aspect of optimization.

6) On-page factors

There are a number of on-page factors that can affect your site’s ranking in search engine results pages (SERPs). These include the keywords you optimize your site, URL structure, and keyword density. Keyword optimization is also essential because it helps crawlers better understand what content they should index. By providing relevant information about your product or service concisely and clearly, you will not only make it easier for customers to find what they need but also be rewarded by Google with higher rankings.

7) Off-page strategies

Off-page SEO strategies are those that take place outside of your website. The most common off-page strategy is link building, which is getting other websites to link to your site. This helps improve your site’s authority and boost your search engine rankings. Other off-page SEO strategies include social media marketing and directory listings. SEO for eCommerce stores should also consider on-page SEO techniques, such as using product descriptions in blog posts and including keywords in page titles. With these techniques, you can optimize your site for maximum visibility!

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The relationship between SEO and e-commerce industry. Why do you need both?

You’ve already invested so much in your e-commerce business – from your inventory to your website to your marketing budget – and you want to get the most out of everything you’ve put into it.

Published

9 months ago

September 14, 2022

Dominic Lyon

You’ve already invested so much in your e-commerce business – from your inventory to your website to your marketing budget – and you want to get the most out of everything you’ve put into it. How can you grow your e-commerce business even more? The answer lies in search engine optimization. By putting in the time and effort to optimize your website for search engines, you can attract new customers and generate more revenue from existing customers.

There are many reasons why people love to shop online. For one, it’s convenient. You can shop from the comfort of your own home, without having to battle traffic or fight for a parking spot. Plus, you have a much wider selection of products to choose from than you would if you were shopping in a brick-and-mortar store. And, thanks to search engine optimization, you can be sure you’re getting the best deals on the products you’re looking for.

What is…

search engine optimization?

SEO is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. This process primarily concerns organic search results and extends to areas such as IT, programming, psychology, marketing and PR. These are methods that allow the most optimal communication with both algorithms, network robots and recipients. You can read more about this process here: https://www.icea-group.co.uk/.

search engine marketing?

This concept is much broader. SEM is the process of using paid advertising to increase visibility on search engine results pages. SEM includes both paid ads and organic methods like search engine optimization but focuses primarily on PPC ads, landing pages, and paid partnerships.

How does SEO affect the e-commerce?

E-commerce is the buying and selling of goods and services online. In order for an e-commerce business to be successful, it needs two things: traffic and conversions. Traffic is the number of visitors coming to your site, and conversions are the number of those visitors who take the desired action, such as making a purchase.

Optimization can affect the e-commerce in many ways. The most direct way is by generating traffic to the website. This is done by optimizing the website for relevant keywords that potential customers are searching for. Additionally, it can also help to improve conversion rates on the website by making sure that the website is easy to use and navigate. Furthermore, good strategy can help to build trust and credibility with potential customers, which can lead to more sales.

When you use SEO e-commerce, you can get customers who want what you have. If they don’t find it when they search for it or if there’s no one around to help them buy it from you, then you’ve lost out on an opportunity for profit!

How to start implementing a good strategy?

An audit and competitors analyze

An audit will help you understand where your e-commerce site stands in relation to your competitors. It can also help you identify areas where you need to improve your site. A competitor analysis can give you insights into what your competitors are doing well and where they may be vulnerable. Knowing this information can help you develop a targeted strategy that will help you improve your rankings and visibility in the search engines.

On-page and off-page optimization

Good strategy starts with on-page optimization, which is the process of making sure your website and its content are as search engine friendly as possible. This includes things like using the right keywords and metadata, having a mobile-friendly design, and ensuring your site loads quickly. But if you’re not getting traffic or converting visitors into customers, then it’s time to focus on off-page optimization.

Off-page optimization refers to the part of your marketing plan that reaches beyond your own website and focuses instead on getting other sites to link back to yours. These links act as recommendations from one web page to another, so they’re vitally important for boosting your search ranking.

Ad campaigns

E-commerce businesses need to invest in ad campaigns to reach their target customers. Search engine optimization will help you organically rank higher in search results, while ad campaigns can give you a boost in visibility. Both are essential for driving traffic to your website and increasing sales. To get the most out of both methods, make sure your website is optimized with keywords that potential customers are searching for.

Pay-per-click advertising is a great way to drive traffic to your e-commerce site. Unlike with traditional online advertising, PPC are bought on a per click basis, meaning that you only pay when someone clicks on the ad.
A landing page is a page on your website that is designed to convert visitors into leads or customers. It is typically the first page someone will see when they click on one of your online ads, and it should be designed with a clear call-to-action that encourages the visitor to take the next step in your sales funnel.

In a nutshell

E-commerce and SEO are two industries that are always evolving. What works today may not work tomorrow, which is why it’s important to stay up-to-date on the latest trends. While it’s possible to succeed in either industry without the other, you’ll be much more successful if you utilize both strategies. By doing so, you’ll be able to reach a wider audience and increase your chances of achieving long-term success.

Main photo: Eduardo Dutra/pexels.com