The most famous fashion houses are famous not only for their top-quality clothing, but also for their excellent customer service. In addition to beautiful styles, exquisite fashion shows, or unforgettable campaigns, creative directors want to offer something more. Often, before important occasions such as Christmas or Valentine’s Day, fashion houses release limited series of carefully prepared gadgets that will be an ideal gift for fans of the brand. In the past years this kind of surprises were great boxes of chocolates or other sweets signed with the logo of famous designers. It turns out that fashion industry and confectionery industry are not very far from each other, because some well-known and respected fashion houses open their own confectioneries. Learn some stories about how fashion and delicious sweets have found a common ground to better meet customers’ expectations.
Delicious chocolate pralines have always been associated with luxury, just like fashionable clothes from top designers. That is why fashion houses have often branded various sweet gifts prepared for sale usually during the holiday season. In previous years, a lot of concepts were created as a great way to reach out to customers. Both Italian and French fashion houses have for years been romancing the world of confectioners and master chocolatiers who can create real masterpieces from sweet chocolate mass. Some of the brands known for high fashion have even gone a step further, creating their own confectioneries, which have their headquarters in the largest cities of the world. Sweets from Prada, Armani or Louis Vuitton can be tasted in London, New York, Milan, Tokyo or the Middle East. As the above example shows, fashion is not only about stylish clothes, but often also about a luxurious lifestyle, which is promoted by the biggest fashion houses
The fashion house Giorgio Armani prepares sweet gifts for its customers on various special occasions such as Christmas, Valentine’s Day or even Ramadan. In the past years, Armani Dolci created lots of boxes full of delicious chocolate pralines, fragrant cookies and other melt-in-the-mouth sweets. These are usually high-quality goodies that are sure to please any customer of premium luxury brands. Buying a limited edition gift is sure to be the perfect gift for any fashion fanatic
Not everyone knows that the fashion house Prada has also owned the iconic Marchesi pastry shop for a very long time. The first cake store was established in 1824 and it was one of the most beautiful places on the map of Milan. Over the years, the Italian fashion house Prada took an increasing share of the confectionery business. Nowadays, Marchesi also has its branches in other big cities, e.g. in London it is located on Mount Street. There, you can taste the classic Italian Panettone cake, colorful candies, chocolates or chocolate-covered almonds. It’s also a great opportunity to enjoy a great Italian espresso
